The Traction Partnership
Build together.
Share the upside.
You’ve built something promising. Let’s help it become a stronger business.
Start with what’s already working.
We consider partnerships with founders who can show demand: paying customers, people returning to the product, repeat engagements, or another credible signal that someone values the work.
You bring knowledge of your customers, access to the relevant evidence, and the commitment to make decisions and follow through. We bring AI engineering and a shared focus on growth, profit and a business that is easier to run.
It runs on the board.
Traction is the board where the partnership happens: your customers, promises and results in one place, with the next move and the evidence behind it. We get there in three steps, and each one has to earn the next. We take on a few founders at a time, because a person signs every read and every build.
A first read
Send us your live app. We read it the way a new customer meets it and come back with one strength, one constraint and the next customer move.
Prepared by our AI operator. Read and signed by Yann VR.
Read a sample first read →Your board
If the read is useful, your app goes on Traction and the read becomes its first record. Customers, promises and results sit on one board, and it proposes the next move from the evidence.
You own the customer work. We set up the board, connect your evidence and keep the record honest, misses included.
Watch the board at work →The partnership
When the board shows people using, buying or asking for more, we build the next improvement with you and measure it on the same board.
You bring the customers. We bring the AI engineering.
The work earns its place.
We choose the first improvement from the evidence on your board and agree how we’ll measure it before any work begins. Eligibility, scope, measurement, costs, ownership and terms are agreed together, in conversation. A conversation explores fit; it creates no commitment for either side.
Tell us what’s gaining traction →